Hairdresser Driven. Est. 1983


To be the paramount of luxury, on the forefront of science and innovation, a patron to the global hairdressing community defining style and maintaining a platform for artistic collaboration.


RAHA is a modern approach to hairdressing and a maker of prestige, luxury crafted haircare and haircoloring products designed for salon professionals and their clients. RAHA is also a provider of elite technical hairdressing education and a developer of innovative digital business systems aimed toward supporting salon professionals as they grow and develop as artists and entrepreneurs.


Alex Stoffer opened the doors to his first salon in 1983 and fast became renowned for his classic fusion of shape and texture. In the years that followed, he traveled the globe studying hair and fashion. Today he works to educate and inspire hairdressers and to develop products that are crafted with a degree of quality that places them amongst the finest hair care components available to salon professionals and their clients. He calls his products RAHA.


RAHA’S hairdressing methods are a unique fusion of classic hairdressing technique and modern trend. RAHA draws artistic inspiration from street fashion in the world’s most progressive cities. Current trends are analyzed with the objective of quantifying how past trends have merged and evolved into current trends and how this relates to future style. RAHA’S philosophy of haircutting is based heavily on 1980’s British shape softened by texture and evolved into fresh and modern looks. RAHA’s vision of color is a reinvention of the wheel through creative compositions which accentuate the shape of the cut and are an extension of the individual's personality.


RAHA pursues innovation through transatlantic manufacturing efforts and global ingredient sourcing. RAHA’s international reach has enabled the brand to work alongside some of the most brilliant chemists, hairdressers and designers in the beauty industry and has produced a unique fusion of North American and European formulation technology and design. RAHA Products are manufactured in state of the art production facilities in the United States and Europe. RAHA’s standards of quality and advanced formulation objectives require that products are made by technologically advanced filling centers with state of the art production capabilities. These facilities are carefully selected based on their capacity to operate with precise attention to detail and quality control.

Salon Professional? Carry RAHA Products In-Salon

Drop Us a Line Or Give Us a Call At 1-877-606-7242